When I was in college, I was a women's studies major and a self proclaimed feminist. I also happened to be a vegetarian. This was a choice I made because I prefer vegetables and fruit to meat. I can easily live without meat. I did not make this choice because I feel bad for animals. Though I would joke with my meat eating friends and tease them about eating a poor defenseless animal to which they would respond by enthusiastically enjoying their meal of death even more.
Don't get me wrong. I don't think that animals should be tortured. They should be killed as humanely as possible. But if you want to chew on Bessie the cow because she tastes good to you and meets some primal need in yourself to kill and eat something, knock yourself out. I haven't been a vegetarian for years any way. I too enjoy a good Bambi burger with sauteed onions and mushrooms.
Anyway, while I was in this particular college self discovery phase, another student who was also a woman's studies major/feminist/vegetarian assumed that I was a vegetarian because I was also an animal rights activist. She came to me one day on campus and said that she had found out from our W.S. professor that I was a vegetarian and that as a feminist I had a moral obligation to protect the rights of animals as well and she was glad that I was with her on this. That was my first red flag that this girl was off her rocker. She proceeded to tell me about this organization called PETA (People for the Ethical Treatment of Animals) and gave me a pamphlet. I was polite and talked with her for a bit and then found and excuse to go on my way.
The pamphlet looked innocent enough but I wanted to learn more about PETA. I quickly found out that this was an organization of nutters and insane people. They are a very radical group of individuals who take their vegetarianism and animal rights activism to extreme lengths. The more I found out about them the more appalled I became that these people thought they were on some kind of moral high ground with their behavior.
This is one of the first little jems of theirs that I found. If it wasn't bad enough that they are known to throw red paint on people who wear fur, they have no qualms about passing this propaganda out to your children:

While I was looking for the Mommy comic I came across a new jem of theirs. Daddy's kill animals too you know:

Sex sells, apparently it also works for trying to recruit new vegetarians/vegans:
'Veggie Love': PETA's Banned Super Bowl AdHow about some religious images?

(btw, the catholic church is pppiiissseeedddd about this one)
I am not a big fan of extremists no matter what the message they are trying to spread. I have no problem with PETA's underlying message. I don't like to think that animals are being treated poorly in name of putting food on my plate either. If this is happening then there should be tougher laws and regulations to assure that all animals are treated humanely including the ones we use for sustenance.
I do have a problem with some of the ways PETA goes about their agenda. I understand getting them young but I would be PISSED if I found out that my child was given either of the above comic books. That would be like me walking into a church and handing out pamphlets that quote Niche "God is dead" with a picture of a old man with a white beard lying on the ground with a spike through his heart. It's wrong on so many levels.
I do find the newest ads geared towards adults rather entertaining. Who can blame them for using what works (especially with men between the ages of 18-27) which is, I'm sure, their demographic for the newest set of nakes spokes models.

All I'm saying PETA, don't just be ethical to animals.
Oh, and cuddle with stuffed animals.

Maybe, if they had a cow spanking one of these hot girls you'd find more vegetarian/vegan spankos. I think I'll send them the tip.